Link Building & Outreach
One of the strongest ranking signals in the eyes of search engines and in particular Google, is the amount of relevant and quality backlinks pointing to your website. A backlink is considered a vote of confidence.
We venture where no one dears to go into the world of Off-Page SEO, link building, online networking as well as social outreach. The aim of this strategy is to build website trust, authority as well as to boost overall website rankings.
Link building is the most important and challenging form of SEO. You need to master content creation, sales, programming, psychology, and online networking to gain quality and relevant backlinks. Understanding the backlink profiles of your competitors is of equal importance.
There was a brief time in SEO history where you could build thousands of spam links and watch your site climb to the top of the first page. Unfortunately, many SEO’s in South Africa are stuck in this box and this tactic does not work anymore.