Content marketing is a focused and dedicated strategic marketing approach focused on creating and distributing valuable, relevant, and informative content in a consistent manner to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action. Content marketing often act as the ‘glue’ between SEO, social media and audience engagement.
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What is content? Content comes in many different forms such as blogs, infographics, gifographics, videos, how to guides, PDF’s, podcasts, emails, eBooks, social media updates, and the text on your website. Content is everywhere BUT is your content engaging and attracting your audience so that they are converting on your website?
This is why it is imperative to have a content marketing strategy that aligns your content with your core values and each of your audiences’ wants, needs, and unique, preferred ways of consuming content.